The Carolina Association of Chinese Martial Arts were looking to update their presentation during their Spring and Fall events. My team worked to build a brand around their organization where I took charge in designing the main logo concept.
What was needed?
The association, CACMA for short, seeks to remain relevant in the martial arts space by drawing inspiration from local and international culture.
Using color, type, and hierarchy, a particular style was chosen to encompass the Eastern Asian aesthetic while remaining integral to the main brand.
