Jasmine Buffet Rebrand
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Jasmine Buffet is an American Chinese cuisine restaurant that prides its large selection of sushi, salad, fresh fruits, desserts, and other foods. Being a place only rarely known to non-locals, I wanted to create exposure around a name unbeknownst to many.
Sketches
I knew I wanted a style that didn't scream "typical American Chinese restaurant" so through some ideation, I went with different avenues.
Refined Designs
After getting into 3 potential options for the restaurant logo, I had logos in American-influenced, embroidery-inspired, and modern respectively.
Further refinements were made as other elements, like the secondary logo and collateral were designed.
Secondary Logo
Primary Logo
